2023 Toyota Prius Model Review with Prices, Photos, & Specs
- Starting at $28,545 MSRP*
- 2.0L 4-Cylinder Engine with Permanent magnet AC synchronous motor with 196 horsepower and up to an EPA-estimated 57 MPG city fuel economy rating**
- Audio — Includes six speakers, 8-Inch touch-screen display (12.3-inch optional), Apple CarPlay®, and Android Auto, compatibility
- Optional Electronic On-Demand Compact All-Wheel Drive (AWD-e)
- Smart Key System on front doors with Push Button Start
- Available Qi-compatible wireless smartphone charging with charge indicator light
- Standard Toyota Safety Sense™ 3.0 (TSS 3.0)
- Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) and auto off
About the Toyota Prius
Totally redesigned for 2023, the Toyota Prius has been given the gorgeous looks that an icon like this deserves. The Prius is the vehicle that popularized hybrid technology, and this new generation is better than ever. It's not just the best looking, but the most powerful Prius ever built, without sacrificing fuel economy. And this new generation is longer, lower, and wider than the outgoing one, giving it a lower center of gravity that you can feel in the greatly improved handling. With a 57 MPG combined fuel economy rating, the new generation of the Prius gives you everything you've always wanted in a Prius, and also more than you ever thought possible.
What the Critics Say
What's New for 2023
The Prius got a total redesign for 2023. Not just a new body and interior, but the platform itself was redesigned, and a new drivetrain was added. This is essentially an entirely new model with the same name. The new generation is still built to be a practical fuel sipper, and it absolutely still does that, but now it looks great and is fun to drive as well.
Toyota Prius Features
Since its introduction, the Prius has always been a leader in technology and practicality. But now it's a style leader as well, and easily one of the most attractive mainstream cars available. Styling touches like Bi-LED projector low- and high-beam headlights, as well as available 19-inch alloy wheels set the Prius apart, and the available fixed glass roof both looks great and fills the cabin with natural light. The Prius is also engineered with a double-wishbone style multi-link rear suspension to help absorb bumps and stay planted to the road surface. An impressive assortment of vibrant, expressive exterior paint choices helps ensure that your Prius reflects a personality as unique as yours.
Helping to make your journey easier on both the environment and your wallet, the Toyota Prius has efficient performance capabilities to help you enjoy every mile. Unlike the competition, the Prius is available with an optional AWD-e system to help you navigate challenging weather conditions without worry. Even your shortest drives will be a rewarding experience thanks to an available EPA-estimated 57 MPG city fuel economy rating**. A configurable 7-inch color Multi-Information Display screen allows the driver to monitor real-time driving information along with ECO-mode fuel savings. Individual drive modes offered in the Prius let you drive with increased throttle response for additional agility upon acceleration, drive solely on battery power for up to one-half mile under certain conditions, and maximize fuel economy.
Whether you find yourself carrying cargo, passengers, or even a combination of both — the Toyota Prius is up to the task with its standard 60/40 split-folding rear seats. You'll have room for all of your gear thanks to 23.8 cubic feet of space behind the rear seats, easily accessible thanks to the power liftback. Even chilly winter mornings are no match for the Prius and its available SofTex®-trimmed heated and ventilated front seats, and there are even available heated rear seats, not something you see too often in this segment. All passengers will always be comfortable inside the Prius thanks to the standard smart-flow climate control system with humidity sensor and pollen filtration mode.
Advanced technology has always been a major strength of the Prius, especially as the world flagship for hybrid technology. But it doesn't end there, the Prius cabin is stuffed with even more tech; things like available heated rear seats, which are typically only found on much, much more expensive luxury cars. The 360-degree Overhead View and Curb View features make it easy to parallel park with precision, and the available 12.3-inch infotainment touchscreen makes it easy to see these features. Thanks to the Toyota Safety Sense 3.0, a whole suite of safety technologies like lane-keeping assist and automatic high beams come standard.
Trims & Specs
LE (AWD Available)
- Starting at $28,545 MSRP*
- 2.0L 4-Cylinder Engine with Permanent magnet AC synchronous motor with 196 horsepower
- 17-in. alloy wheels with wheel covers
- 8.0-in. Toyota Audio Multimedia with wireless Apple CarPlay® & Android Auto™ compatibility
- Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
- Safe Exit Assist
XLE (AWD Available)
- Starting at $31,990 MSRP*
- 19-in. alloy wheels
- Rain-sensing variable intermittent windshield wipers
- Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) and auto on/off
- Heated front seats
- Smart Key System on front doors and trunk with Push Button Start
Limited (AWD Available)
- Starting at $35,560 MSRP*
- Fixed glass roof
- Power liftback
- Heated and ventilated front seats
- 8-speaker JBL® Premium Audio including amplifier
- 12.3-in. Toyota Audio Multimedia with wireless Apple CarPlay® & Android Auto™ compatibility
*MSRP includes the Delivery, Processing, and Handling Fee of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.
**2023 manufacturer-estimated City /highway mileage. Actual mileage will vary. Actual MPGe will vary depending on driving conditions, how you drive and maintain your vehicle, and other factors. Battery capacity will decrease with time and use. For more information, see www.fueleconomy.gov.