2023 TRD Package Overview
Toyota Racing Development – Making History Since 1979
Toyota recognized the principle of “what wins on Sunday, sells on Monday”, with race wins helping to build a global brand image of a winning brand. To help grow the success, Toyopet Seibi Co. Ltd. decided to change its moniker from TOSCO to Toyota Racing Development—and TRD was born. In 1979, Toyota Racing Development USA was founded and put in charge of improving production vehicles for greater performance.
TRD also supported Toyota’s racing interests across the globe in addition to producing a line of performance-oriented accessories for Toyota vehicles. This was a bold step that has benefited Toyota owners and racing enthusiasts around the world. From its humble beginnings as an aftermarket parts distributor and ‘speed shop’ in 1979, to one of the most accomplished and acclaimed engineering companies in the motorsport industry, it’s been a remarkable and championship-filled journey for TRD USA.
Current TRD Models
Camry TRD•4Runner TRD•RAV4 TRD•Sequoia TRD•Tacoma TRD•Tundra TRD
2023 Toyota Camry TRD
Starting at $34,380 MSRP*
Continuing the legacy of the world’s most respected sedan, the Toyota Camry TRD represents a new era of race-inspired performance. You’ll stand out from the ordinary with distinctive styling cues which include a TRD aero-tuned body kit, unique pedestal rear spoiler, and a red TRD badge. Step inside the Camry TRD and you’ll be greeted by black sport SofTex®-trimmed seats with red accents scattered throughout the cabin to help remind you of the potent performance found beneath the hood. In addition to its impressive 301-horsepower V6 engine, the Camry TRD is engineered with performance-tuned coil springs, enhanced underbody bracing, TRD-tuned stock absorbers for responsive handling, and a distinctive TRD stainless-steel exhaust with a menacing growl.
2023 Toyota RAV4 TRD
Starting at $38,930 MSRP* (TRD Off-Road)
Giving you the confidence to tackle the trails with ease, the compact Toyota RAV4 TRD Off-Road is purpose-built to excel both on and off the road. Standard Dynamic Torque Vectoring AWD provides stability and control in all types of weather conditions while the Multi-Terrain Select system allows you to tailor the ride of your RAV4 to match the situation. Rugged design cues exclusive to TRD Off-Road models include a dark-gray front and rear lower valence, LED fog lights, and numerous black-painted accents. Bold matte-black 18-in. TRD alloy wheels wrapped in aggressive Falken® WILDPEAK A/T Trail tires help the Toyota RAV4 TRD Off-Road make a memorable first impression as well.
2023 Toyota 4Runner TRD
Starting at $44,735 MSRP* (TRD Off-Road)
An icon both on and off the street, the Toyota 4Runner TRD Off Road and TRD Pro offer an impressive array of performance capabilities. From hauling your gear to crawling rocks, the 4Runner TRD Pro is always prepared for adventure. When your journey needs to go to the next level, its TRD-tuned FOX® shocks and front springs will help you get there and back home with ease. Its exclusive 17-inch wheels come wrapped in Nitto® Terra Grappler all-terrain tires for exceptional traction and on-road comfort. Bold black exterior accents, heritage front grille, and TRD badging help emphasize the tremendous off-road capabilities of the Toyota 4Runner TRD Pro.
2023 Toyota Tacoma TRD
Starting at $35,995 MSRP* (TRD Sport)
Forge your own path and conquer any obstacle with the impressive Toyota Tacoma TRD model range. Innovative features such as Multi-terrain Select, Crawl Control, and Hill Start Assist Control ensure that no trail is left unchallenged. Built for both work and play, the Tacoma offers an available V6 engine, 6-speed transmission, and 6,800-lb towing capacity to help you conquer the toughest tasks on your to-do list. Even when you are miles away from civilization, available interior amenities including a Smart Key System, power-adjustable driver’s seat, and Apple CarPlay® / Android Auto™ / Amazon Alexa compatibility help you enjoy the comforts of home. You’ll also have the option to equip your Tacoma with a variety of exclusive TRD accessories for a personalized look.
2023 Toyota Tundra TRD
Starting at $71,215 MSRP*
Thanks to its available 12,000-lb. towing capacity, in-bed deck rail system, and 32.2-gallon fuel tank – the Toyota Tundra is designed to perform at the worksite and on the weekend. With its tuned FOX® suspension, aluminum skid plate, forged BBS® wheels and much more, the Tundra TRD Pro is prepared to take you to places you never thought possible. The Tundra TRD Pro is powered by a standard i-FORCE MAX 3.5L Twin-Turbo V6 Hybrid and comes standard with massive four-piston, 13.9-inch front brake calipers to help keep its tremendous power under control at all times. Access all of your audio and navigation functionalities with ease with an 8-inch touch-screen display inside the Tundra.
2023 Toyota Sequoia TRD
Starting at $77,660 MSRP*
Searching for an off-road-ready full-size SUV capable of helping you create long-lasting memories with your friends and family? Look no further than the dynamic Toyota Sequoia TRD Pro, powered by a robust i-FORCE MAX 3.5-liter Twin-Turbo V6 hybrid that cranks out 437 horsepower and 583 lb-ft of torque. TRD Pro models also stand out with exclusive features like a 1/4-inch aluminum TRD front skid plate, TRD-tuned FOX internal bypass shocks, and a TRD roof rack for expanded cargo capacity. Inside the cabin, you’ll find exclusive elements including second-row captain’s chairs, a TRD heated steering wheel, and TRD accents on the seats and shift knob. Both inside and out, the Toyota Sequoia TRD Pro is truly a force to be reckoned with.
*MSRP includes the Delivery, Processing, and Handling Fee of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.